Habits stick because they create craving.
Kicking a bad habit is hard because you develop a craving for the reward at the end of the habit loop. The golden rule of changing any habit is: don’t resist craving, but redirect it. Keep the same cues and rewards, but change the routine that occurs as a result of that craving.
- Author: Charles Duhigg
- Publisher: Random House Trade Paperbacks (January 7, 2014)
- Language: English
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5 hours 15 minutes